HOW TO BUILD A PRIVACY FIRST PERFORMANCE MARKETING STRATEGY

Server-Side Tracking vs. Pixel Tracking - Which is Better?A variety of ecommerce companies are turning to server-side tracking as a means to improve their data collection procedures. While it requires extra technical knowledge than routine GTM and may introduce additional costs, it can result in higher accuracy and more reputable information

The Role of Landing Pages in Performance Marketing CampaignsA landing page is a webpage focused on one specific action you want visitors to take, such as making a purchase, filling out a contact form, or subscribing to newsletters. They are designed to eliminate distractions and guide visitors toward a single goal, improving user experience and con